Scope:
- Packaging Design

Role:
- Lead Designer

Objective:
The goal of this project is to explore the application of brand language in 3D, considering how end users will interact with the product, absorb instructional information, and how the product's appearance can effectively communicate the gameplay experience to potential buyers and players.

Challenges:
‍Designing Functional and Attractive Packaging: Developing packaging that not only protects the components of the game but also entices potential buyers and reflects the game's updated branding can be complex. Balancing practical considerations such as durability and shelf space with the need for eye-catching design and branding is essential
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Managing Production Costs: Balancing the desire for high-quality materials and finishes with the constraints of production budgets can be challenging. Selecting cost-effective materials and production methods without sacrificing the overall aesthetic and quality of the rebranded game components requires careful consideration and negotiation with manufacturers.

Space Race is an adaptation of the classic game Sorry with an action packed space theme. The game is targeted for kids 6+.