Scope:
- Brand Identity
- Print Design
- Motion Graphics
- Web Design

Role:
- Lead Designer

Objective: 
Create a brand identity for an existing non-profit organization that includes colors, fonts, brand elements, and a brand statement. This brand identity was applied to print, web, and social media platforms. A brand guideline were created to ensure consistency and cohesion across all applications.

Challenges:
Balancing Professionalism and Playfulness: The brand needs to appeal to both children and adults, requiring a balance between a playful, engaging design for kids and a professional, credible image for parents, educators, and donors.
Communicating Impact: Effectively conveying the importance and impact of children's literacy programs and clearly articulate the long-term positive effects of literacy on children's development and future opportunities.
Audience: The brand must resonate with stakeholders, including donors, volunteers, staff, and the children and families  while staying true to the organization’s mission.

Wins:
‍Enhanced Visibility: A strong brand identity increases the non-profit’s visibility, making it easier for the organization to stand out and be recognized in the crowded non-profit sector, thus attracting more supporters and volunteers.
Emotional Connection: A well-crafted brand identity can create a strong emotional connection with the audience, evoking positive feelings about reading and education. This connection can inspire long-term support and advocacy for the organization’s mission

Tree House Books is a non-profit organization that promotes growth and imagination. It serves as a community center with flexible literacy programs, unique after-school activities and even travel storytelling events.