Objective:
Create a brand identity for an imaginary non-profit organization that centers its values around planting trees in urban communities in the Philadelphia region.
Challenges:
Education and Awareness: Communicating the importance of air purification through planting trees and its benefits to the target audience may be challenging, as many people may not fully understand the impact of air quality on their health and well-being.
Wins:
Increased Awareness: A well-designed brand identity can help raise awareness about the importance of air purification and its impact on health and well-being, reaching a broader audience and encouraging individuals and organizations to take action to improve air quality.
Scope:
- Brand Identity
- Print Design
- Webdesign
Role:
- Lead Designer
Green Street is a non-profit organization that plants trees in urban communities. Trees positively impact our communities by delivering healthy air, decreasing pollution, and mitigating climate change.
