Brand Identity

The Wharton Way
The Wharton Way is a commitment to wielding our heft for the greater good of people around the globe. Simply put, Wharton's heritage of preeminence is what propels the Wharton Way—an endless pursuit of excellence.

The collateral created in the campaign feature the official style guide, templates, signage, banners, motion graphics, videos and a micro site on Wharton's Website.

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